Chances are, you probably seen an ad for an iPad or an iPhone. You probably have seen one for an Android phone or tablet, too.
Usually an iPhone ad will mention all the great things you can do with an iPhone. Shoot and edit pictures and video, video chat with your family, read books, and much more. I’ve seen Apple ads that have left me speechless.
When I see an ad for an Android phone, it usually makes absolutely no sense whatsoever. I’ve seen ads where a Motorola Razr cut through a birthday cake, people dancing in the street, and streets blowing up.
Newsflash: Your phone CAN’T do that.
What Android manufacturers don’t understand is who they’re trying to reach. The average person, is not going to care about how much RAM a phone has, what the maximum download speed of their phone is, or if it can cause a riot in the streets. They care about what they can do with their phone.
Apple ads show examples of what their devices are capable of. Android ads show irrelevant, and often unrealistic content that is completely unrelated to the device they’re trying to sell.
Think of it this way: If you were trying to sell a magazine, you wouldn’t advertise what kind of paper it was printed on, you’d advertise the contents of the magazine.
Apparently, Android device manufacturers can’t grasp this incredibly simple concept.
Today while using Tweetbot, I ran into a problem. Basically, the bottom part of Tweetbot (Timeline button, Messages, Mentions, etc.), and the top part (Compose, etc.) had disappeared. It looked like this:
I thought it was great.
It got me thinking: maybe we don’t need the navigation on the main screen. We just want to see tweets. So, what if the navigation were similar to the iPhone apps for Sparrow or Facebook? I used what they had made, and came up with an idea for a new Twitter client. It could look something like this.
A simple swipe to the right would give you everything you need to access. That way, you could focus on your incoming tweets, and when you needed to access navigation, it would be right there.
That’s my idea for a new Twitter client.
I did not make either image. The first one is from Tweetbot, and the second from Sparrow for iPhone. I just edited them. Badly.
Last night, DigiTimes posted a report stating that Apple would announce an 8 GB iPad 2 on March 7th, alongside the brand new iPad models. Of course, this is DigiTimes, so who knows how credible their information is. But this report got me thinking.
An 8 GB iPad 2 makes so much sense.
The 8 GB iPad is perfect for the “average” consumer.
What I mean by average consumer, is the Grandma who wants to FaceTime her grandchildren, the Mom looking to entertain her kids on a long car ride, or the 8 year old who saved his birthday money to get an Apple product. All of these people have probably heard about tablets now. However, none of these people want (or maybe can afford) to spend $499 (or more) to get a device that they won’t completely fill with content.
You have to think about what most people buy a tablet for:
Browsing the web
Using social networks
Right now, the only device that can compete with the iPad is the Kindle Fire. But of the above tasks, the Kindle Fire can’t video chat, it has a small screen, it’s slower, and the only selling point is its price, at $199. Other than that, it’s a pretty crappy tablet. It does absolutely nothing better than Apple.
This is where the 8 GB iPad 2 comes in. Obviously, Apple’s ecosystem is much more simple to use than Amazon’s. Everything is in iCloud, so storage is almost unnecessary. Of the above categories, the only tasks that require storage are Photos, Movies and Games. With iCloud, all of the photos are in the cloud, making storage unnecessary. Most people are subscribed to Netflix, or can easily rent a movie from iTunes, and that will require little storage. And the games the average consumer plays are probably Angry Birds and Words With Friends, so storage isn’t a problem there.
If Apple could pull off an 8 GB iPad 2 in the price range of $250-$350, then they would effectively kill the Kindle Fire, and make plenty of money off of the content sold.
Who knows what Apple will do next Wednesday. We know a new model of the iPad is coming. But here, Apple has an opportunity to destroy its competition with a “budget” iPad. It would make complete sense.
Today, the Twitter app for Android and iOS was updated.
Looking at the features, (which can be viewed here), I noticed something about the “exclusive” features for Android:
New devices: Twitter for Android is now optimized to run on Android devices running Ice Cream Sandwich
Android’s Ice Cream Sandwich, aka Android 4.0, has been out for nearly 2 months now, and was announced nearly 4 months ago. And just now, devices have received optimizations for Twitter. This is pretty much why I can never use Android. The fact that an operating system that has been out for nearly 2 months, is just now getting optimizations for one of the world’s most popular websites.